Thursday, May 29, 2008
Sunday, December 2, 2007
Adertisement on Mobile
Television-style advertising is coming to a mobile phone near you. It is part of a broader push by marketers to create a new generation of ‘up close and personal’ ads by delivering text clips/SMS loaded with offers. Markets have taken a cue from the growing mobile subscriber base that has reached critical mass and consumers are slowly starting to witness applications beyond voice and SMS. This makes the mobile a fresh, attractive and powerful channel for marketers. Mobile operators are trying to open a new window of opportunity in advertising.
What kind of mobile advertising inventory are mobile operators looking at, and how attractive is the mobile channel for mobile marketers? Walk into ‘The forum’, a premier shopping mall in Bangalore, and you are welcomed with messages that contain information about all the activities available in the mall such as special offers, events, movies, destinations and more. Apart from this ‘Big Brands’ can recognize the credible customers who visited last time and communicate to them using Bluetooth/SMS.
The company whose technology powers all of this is TELiBRAHMA, a Bangalore-based mobile solutions company, that is pioneering the concept of mobile advertisements. Its solution is known as GenieTik and it is being used by brands such as Adidas, Archies, Witco, Sangeetha and Titan among others. Other brands are piloting similar technology at different outlets in Bangalore. GenieTik can be downloaded onto any GPRS phone.
Brand owners and franchisees can easily send personalized messages to a specific target audience based on their marketing needs through targeting with this personalized solution. Advertisements reach the audience who are already present at a mall with the clear intent of shopping. A brand can touch its audience right where it matters the most with point of purchase advertisements that is location and context oriented. The technology delivers a message with high impact and it is on demand with a clear no Spam strategy where the advertisers can maximize impact be sending only permission-based messages.
The technology is not expensive; it uses minimal infrastructure. It has a simple management and monitoring interface that helps marketers focus on advertising rather than infrastructure management. This solution helps businesses utilize mobile advertising to reach their customers at the right time with the right information. In a way this is a win- win situation for advertisers and consumers. The service comes free of cost to consumers and is a cost-effective medium of advertising for the retail outlet.
The upside to using cell phones as a marketing medium is that text messaging is good for short-and-snappy communication. It lets businesses see how a particular campaign, such as a discount offer, directly affects sales. Moreover, it works out to be less expensive than television, radio and print buys. Through this application a brand can build a community of consumers tied to the brand through their mobile phones, where the community members can connect with each other and exchange information. Narasimha added, “The most vibrant feature of this solution is Loyalty Management, where enterprises can build a loyalty management program to recognize and reward their loyal customers and help users to subscribe for the loyalty program on their mobile phones.”
What kind of mobile advertising inventory are mobile operators looking at, and how attractive is the mobile channel for mobile marketers? Walk into ‘The forum’, a premier shopping mall in Bangalore, and you are welcomed with messages that contain information about all the activities available in the mall such as special offers, events, movies, destinations and more. Apart from this ‘Big Brands’ can recognize the credible customers who visited last time and communicate to them using Bluetooth/SMS.
The company whose technology powers all of this is TELiBRAHMA, a Bangalore-based mobile solutions company, that is pioneering the concept of mobile advertisements. Its solution is known as GenieTik and it is being used by brands such as Adidas, Archies, Witco, Sangeetha and Titan among others. Other brands are piloting similar technology at different outlets in Bangalore. GenieTik can be downloaded onto any GPRS phone.
Brand owners and franchisees can easily send personalized messages to a specific target audience based on their marketing needs through targeting with this personalized solution. Advertisements reach the audience who are already present at a mall with the clear intent of shopping. A brand can touch its audience right where it matters the most with point of purchase advertisements that is location and context oriented. The technology delivers a message with high impact and it is on demand with a clear no Spam strategy where the advertisers can maximize impact be sending only permission-based messages.
The technology is not expensive; it uses minimal infrastructure. It has a simple management and monitoring interface that helps marketers focus on advertising rather than infrastructure management. This solution helps businesses utilize mobile advertising to reach their customers at the right time with the right information. In a way this is a win- win situation for advertisers and consumers. The service comes free of cost to consumers and is a cost-effective medium of advertising for the retail outlet.
The upside to using cell phones as a marketing medium is that text messaging is good for short-and-snappy communication. It lets businesses see how a particular campaign, such as a discount offer, directly affects sales. Moreover, it works out to be less expensive than television, radio and print buys. Through this application a brand can build a community of consumers tied to the brand through their mobile phones, where the community members can connect with each other and exchange information. Narasimha added, “The most vibrant feature of this solution is Loyalty Management, where enterprises can build a loyalty management program to recognize and reward their loyal customers and help users to subscribe for the loyalty program on their mobile phones.”
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